Level:
Fundamental
Audience: Banks
Description: This course
is designed for sales, product and back office staff that is new
to the function of cash management. It is an introduction to what
they can expect from their customers, their challenges and issues.
The course is highly interactive and ends with a case study.
Agenda:
1.
The Customer 101 - Important Concepts
- Operating
cycle
-
Cash flow timeline
-
The concept of float
- Characteristics
of cash flows
-
Objectives of cash management
-
Liquidity - the most important function
2.
The Role Of The Treasurer
- The
key players
-
Difference between treasury and cash management functions
Interaction with the organisation
3.
A Day In The Life Of A Treasurer
- The
treasury management process
-
Responsibilities
-
What does a treasurer want from a bank?
-
What does a bank want from the treasurer?
4.
Modern Treasury Structures
- Centralization
-
Shared Service Centers (SSC)
-
Outsourcing
-
Enterprise Wide Systems (ERP)
-
Application Service Providers/Business Service Providers
(ASP/BSP)
-
Commissionaire structure
-
The Virtual Treasurer
5.
What Is Important To Your Customer?
6.
Buying Banking Services
- Criteria
for selecting bank services
-
Bank relationship strategy
-
Managing the RFP process
-
The bank selection process
-
Issues:
- Global banks vs. local banks
- Customer service
- Implementation
- Impact of technology
-
Corporate examples
7.
CASE STUDY: Chocolate Cake Corp
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Allman-Ward Associates, Inc.